Free
Free app
- The app is free: check-in and check-out, training plans, meal plans, calendar, streaks and progress photos.
Currently launching Train True, fitness coaching app
I build the product, the offer and the funnel, then I get the numbers.
Go-to-market lead · Growth marketer · Product owner · Conversion copywriter
Go-to-market lead
Go-to-market and growth lead with 8+ years across GTM strategy, product development, conversion copywriting, B2B content marketing and technical scriptwriting. Founder of Gursar Digital.
SJ
Strategy: GTM planning, offer and pricing design, positioning
- Strategy: GTM planning, offer and pricing design, positioning
- Growth: Product-led growth, activation and retention, CAC reduction
- Content: Conversion copywriting, B2B content, technical scriptwriting
- Delivery: Product ownership, specification writing, AI-assisted development with human review
- Trust: Claims discipline, consent design, privacy by design
- Marketing: paid and organic channels, channel mix and budgeting, SEO
Strategy, product, funnel, content
India · Remote-ready · Open to relocation
AboutWorked with and built for
About
Started with stories.Stayed for the numbers.
I write the story, build the funnel it travels through, and read the numbers it leaves behind.
I began behind a camera, where the job is brutal and simple: make a stranger care before they scroll away. Then came B2B SaaS, same job, except the plot twist was a data pipeline. Eight-plus years on, I still treat every page, ad and onboarding email as a very short film with one ending: someone says yes.
At Ksolves I started with technical scripts and ended up running go-to-market for DFM Manager: roughly 25% lower CAC, a 20% conversion lift, 75 enterprise pipeline signups. Now I lead Gursar Digital and the product, GTM and delivery behind Train True, because apparently I enjoy building the thing and selling it.
A funnel is just a story with a measurable ending.
Results from DFM Manager at Ksolves India Limited
75
enterprise pipeline signups
40–60%
user activation
30+
concurrent enterprise accounts
~25%
lower CAC
40%
web traffic growth
20%
conversion lift
CLIENT PROJECT · ONGOING
Case study
Train True, fitness coaching app
From zero to launch
My roleProduct owner, go-to-market lead and delivery lead, running strategy, product, build and launch end to end.
Commercial details and results are not shown.
Read the Train True case study- 01
The problem
A fitness coach wanted marketing to start immediately, but the native app couldn't ship for about five months. That left nothing for a lead to try and nothing to keep clients engaged.
- 02
The move
Ship a free web app first, and start marketing the day it goes live. The full native app follows later.
- 03
The goal
Every paying client has to come from our marketing, and clients from the coach's existing contacts don't count. That rule makes attribution non-negotiable: every enquiry carries a recorded source, so every client is traceable to our work.
Positioning
Two tracks, one funnel: the coach's personal brand (philosophy and mindset, mostly organic) and the app (organic first, paid ads for part of the volume). Growing one does not depend on the other. Claims stay at training and lifestyle guidance, with no medical promises until legal review.
The offer
Paid
Paid coaching package
- A paid coaching package is sold through our sales conversation and delivered by the coach.
Most marketers own one link of the growth chain. I own all of it.
Offer, message, channel, conversion, activation and retention, plus the product decisions behind them.
My background is filmmaking and scriptwriting, so I write copy that holds attention. My founder instinct means I treat every channel as something that must pay back.
Every stage has an owner, a metric and a decision it drives. Pick one.
Most marketersWhat I doOfferMessageChannelConversionActivationRetention1 of 66 of 6
| Step | What happened | Owner | Metric | Decision it drives |
|---|---|---|---|---|
| 1. Awareness | What happenedOrganic content and paid ads on two tracks: personal brand and product. | OwnerUs | MetricPaid vs organic split against plan | Decision it drivesRebalance spend |
| 2. Website | What happenedThe coach's site promotes the paid coaching package subtly and is open to anyone. | OwnerUs | Metric— | Decision it drives— |
| 3. Enquiry | What happenedEvery enquiry carries a recorded source, so every client is traceable to our work. | OwnerUs | MetricEnquiries by source | Decision it drivesWhere next week's effort and ad budget go |
| 4. Sales conversation | What happenedRun by our side, working from scripts the coach provides. | OwnerUs | MetricPaid cost per client | Decision it drivesPause, rework or scale an ad set |
| 5. Payment | What happenedCollected by the coach. Payments stay with the coach by design. | OwnerCoach | Metric— | Decision it drives— |
| 6. Onboarding | What happenedHandled by the coach from the first session onward. | OwnerCoach | Metric— | Decision it drives— |
| 7. App sign-up | What happenedThe free app is the welcome gift. Sign-up and a richer onboarding questionnaire. | OwnerUs | MetricSign-up to confirmed email; onboarding completion | Decision it drivesFix email delivery and copy; shorten or reorder questions |
| 8. Activation | What happenedFirst workout or check-in within 7 days. | OwnerUs | Metric7-day activation | Decision it drivesChange first-run screens and reminders |
| 9. Retention and referrals | What happenedStreaks, calendar and progress photos give people a reason to return and a shareable before-and-after story. | OwnerUs | MetricDay-7 and day-30 retention; streak length and photo adds per user | Decision it drivesImprove streaks, calendar prompts and plans; double down on loops that work |
The funnel · 9 steps
Awareness
OwnerUs
- What happened
- Organic content and paid ads on two tracks: personal brand and product.
- Metric
- Paid vs organic split against plan
- Decision it drives
- Rebalance spend
Website
OwnerUs
- What happened
- The coach's site promotes the paid coaching package subtly and is open to anyone.
Enquiry
OwnerUs
- What happened
- Every enquiry carries a recorded source, so every client is traceable to our work.
- Metric
- Enquiries by source
- Decision it drives
- Where next week's effort and ad budget go
Sales conversation
OwnerUs
- What happened
- Run by our side, working from scripts the coach provides.
- Metric
- Paid cost per client
- Decision it drives
- Pause, rework or scale an ad set
Payment
OwnerCoach
- What happened
- Collected by the coach. Payments stay with the coach by design.
Onboarding
OwnerCoach
- What happened
- Handled by the coach from the first session onward.
App sign-up
OwnerUs
- What happened
- The free app is the welcome gift. Sign-up and a richer onboarding questionnaire.
- Metric
- Sign-up to confirmed email; onboarding completion
- Decision it drives
- Fix email delivery and copy; shorten or reorder questions
Activation
OwnerUs
- What happened
- First workout or check-in within 7 days.
- Metric
- 7-day activation
- Decision it drives
- Change first-run screens and reminders
Retention and referrals
OwnerUs
- What happened
- Streaks, calendar and progress photos give people a reason to return and a shareable before-and-after story.
- Metric
- Day-7 and day-30 retention; streak length and photo adds per user
- Decision it drives
- Improve streaks, calendar prompts and plans; double down on loops that work
Stack
- React Native (Expo)
- TypeScript
- Supabase
- Vercel
Launch plan: three phases, two checkpoints
Three phases, in order. A checkpoint between them has to pass before the next phase starts.
- Phase
- Checkpoint: a go/no-go test before the next phase
Build and check it
Done
- What
- Security, sign-up and legal checks before launch
- To move on
- Passed. Launch checks passed
The free web app is open
Going live
We are here
- What
- Free and open to everyone. Marketing starts on launch day.
- To move on
- Pending. Client-acquisition target, measured at native launch
The full app
Later
- What
- Full app for clients
The free web app is open
We are here
- What
- Free and open to everyone. Marketing starts on launch day.
- To move on
- Pending. Client-acquisition target, measured at native launch
Proof: Ksolves India Limited
Senior Technical Script Writer
Oct 2023 to Mar 2026
Alongside the scriptwriting remit, I owned end-to-end marketing and go-to-market for DFM Manager, an enterprise SaaS product.
The funnel got bigger and cheaper at the same time. More traffic became signups, signups activated, and activation became live enterprise accounts, while cost per acquisition fell.
Watch the work
The DFM Manager video series
DFM Manager is a complex product: Apache NiFi flows, clusters, deployments and governance. These episodes are how it was explained to the people who would use it, scripted in plain language and cut to hold attention. I am in these videos, and I can share more projects on request.
Episode 01 · The Expert Intern
Apache NiFi automation without scripts or hopping between NiFi screens.
Episode 02 · False Automation Syndrome
Why manual, UI-based NiFi management is not real automation, and what to switch to.
Episode 03 · The Intervention
Simplify Apache NiFi data flow deployments at scale.
DFM APIs are live
Deploying NiFi flows, updating parameters and managing controller services from CI/CD pipelines, without the NiFi UI.
Selected video work. More projects on request.
Technical scripts and visual content for product ads
Engagement up
35% engagementengagement
Podcasts and voiceovers
Hosted podcasts and voiceovers
Brand recall and customer interaction
Product videos, directed and edited
Directed and edited
20% conversionconversion
Quarterly newsletters
Customer retention up
15% customer retentioncustomer retention
SEO-driven landing pages
Web traffic up
40% web trafficweb traffic
More video projects on request
Email me
Founder: Gursar Digital
Founder and Managing Director
Gursar Digital Private Limited (Noida, India)
Aug 2026 – Present
A technology, marketing and consulting company for international clients, built on four pillars.
- Technology and product development
- Marketing and branding
- Business transformation and consulting
- Digital products and technical implementation
Experience timeline
Starting
Filmmaker
Filmy Keeday Productions (FKP), self-employed
Oct 2018 – Dec 2021
Customer Engagement Associate
Beroe (Beroe-INC) Consulting (I) Pvt. Ltd.
Jan 2022 – Jul 2023
Senior Technical Script Writer
Ksolves India Limited
Oct 2023 – Mar 2026
Product, GTM and delivery lead (freelance)
Train True, fitness coaching app
Apr 2026 – PresentNow
Founder and Managing Director
Gursar Digital Private Limited
Aug 2026 – PresentNow
Running in parallel
At present
To the future
Filmy Keeday Productions
Oct 2018 – Dec 2021
Produced and directed independent short films end to end.
- Managed casting, budgeting and post-production.
- Branded content for clients, digital engagement up 50%.
Beroe
Jan 2022 – Jul 2023
Full ownership of deliverables as first point of contact for B2B clients.
- Real-time market intelligence for data-driven decisions.
- Worked with the product team on feature enhancements.
- Led cross-functional initiatives for new product implementation.
Ksolves
Oct 2023 – Mar 2026
Alongside the scriptwriting remit, I owned end-to-end marketing and go-to-market for DFM Manager, an enterprise SaaS product.
See the proofTrain TrueNow
Apr 2026 – Present
Product owner, go-to-market lead and delivery lead, running strategy, product, build and launch end to end.
An independent fitness coach. Commercial details and results are not shown. I can talk through my decisions and approach in an interview.
Read the 0-to-1 case studyGursar DigitalNow
Aug 2026 – Present
A technology, marketing and consulting company for international clients, built on four pillars.
See Gursar Digital
2017–2022
Integrated B.Tech CSE and MBA
Lovely Professional University
Phagwara
Aug 2017 – May 2022
Project
Physical Currency Checker using a supervised machine learning model.
Skills
Strategy
- GTM planning
- offer and pricing design
- positioning
- funnel and attribution
- channel mix and budgeting
Growth
- Product-led growth
- activation and retention
- CAC reduction
- conversion optimisation
- experiment and measurement design
Content
- Conversion copywriting
- B2B content
- technical scriptwriting
- SEO
- video and series production
Delivery
- Product ownership
- specification writing
- AI-assisted development with human review
Trust
- Claims discipline
- consent design
- privacy by design
Tools
Logos belong to their respective owners and are shown only to identify the tools.
CRM
- HubSpot
- Salesforce
- Freshworks
Ads and analytics
- Google Ads
- Google Analytics
- SEMrush
Video and design
- Adobe Premiere Pro
- Canva Pro
Product build
- React Native
- TypeScript
- Supabase
- Vercel
Give me a target.
I'll build the offer, the funnel and the product around it. Open to Growth Marketing and Go-to-Market Lead roles. Remote-ready, open to relocation.
View the resume pageWorked with and built for