Shubham Joshi
Go-to-market and growth lead
Summary
Go-to-market and growth lead with 8+ years across GTM strategy, product development, conversion copywriting, B2B content marketing and technical scriptwriting. Founder of Gursar Digital.
Experience
Founder and Managing Director
Gursar Digital Private Limited · Aug 2026 – Present
- A technology, marketing and consulting company for international clients, built on four pillars: technology and product development; marketing and branding; business transformation and consulting; digital products and technical implementation.
Product, GTM and delivery lead (freelance)
Train True, fitness coaching app · Apr 2026 – Present
- Product owner, go-to-market lead and delivery lead, running strategy, product, build and launch end to end.
- A fitness coach wanted marketing to start immediately, but the native app couldn't ship for about five months. Ship a free web app first, and start marketing the day it goes live. The full native app follows later.
- Every paying client has to come from our marketing. That rule makes attribution non-negotiable: every enquiry carries a recorded source, so every client is traceable to our work.
- An independent fitness coach. Commercial details and results are not shown. I can talk through my decisions and approach in an interview.
Senior Technical Script Writer
Ksolves India Limited · Oct 2023 – Mar 2026
- Alongside the scriptwriting remit, I owned end-to-end marketing and go-to-market for DFM Manager, an enterprise SaaS product.
- The funnel got bigger and cheaper at the same time. More traffic became signups, signups activated, and activation became live enterprise accounts, while cost per acquisition fell.
- Technical scripts and visual content for product advertisements, engagement up 35%.
- Hosted podcasts and voiceovers, lifting brand recall and customer interaction.
- Directed and edited product videos, conversion up 20%.
- Quarterly newsletters, customer retention up 15%.
- SEO-driven landing page content, web traffic up 40%.
Customer Engagement Associate
Beroe (Beroe-INC) Consulting (I) Pvt. Ltd. · Jan 2022 – Jul 2023
- Full ownership of deliverables as first point of contact for B2B clients. Real-time market intelligence for data-driven decisions. Worked with the product team on feature enhancements. Led cross-functional initiatives for new product implementation.
Filmmaker
Filmy Keeday Productions (FKP), self-employed · Oct 2018 – Dec 2021
- Produced and directed independent short films end to end. Managed casting, budgeting and post-production. Branded content for clients, digital engagement up 50%.
Skills
Strategy. GTM planning · offer and pricing design · positioning · funnel and attribution · channel mix and budgeting
Growth. Product-led growth · activation and retention · CAC reduction · conversion optimisation · experiment and measurement design
Content. Conversion copywriting · B2B content · technical scriptwriting · SEO · video and series production
Delivery. Product ownership · specification writing · AI-assisted development with human review
Trust. Claims discipline · consent design · privacy by design
Tools.HubSpot, Salesforce, Freshworks · Google Ads, Google Analytics, SEMrush · Adobe Premiere Pro, Canva Pro · React Native, TypeScript, Supabase, Vercel
Education
Integrated B.Tech CSE and MBA, Lovely Professional University, Phagwara, Aug 2017 – May 2022.
Project:Physical Currency Checker using a supervised machine learning model.